"Consumers find it inconvenient to carry more than one gadget in their pocket," said Neil Mawston, mobile analyst and executive director at Global Wireless Practice, in an emailed response. "It can become a pain if you leave home or work with the phone but forget to take a required module with you." It's the #donglelife problem on a larger scale. With more stuff to carry, you'll have more stuff to lose. "It was a meaningful test for us," said LG Chief Technology Officer Skott Ahn during a January interview. "Of course, we paid a lot."Ahn was referring to the G5 and the gamble LG played. By the third quarter of 2016, the device suffered poor sales, and the company reported a loss of $381 million in its mobile business. As such, LG ultimately nixed the concept for a more conventional design in its G6.
Former engineering lead at Google ATAP Rafa Camargo holds up an Ara prototype in 2015, He is now at Facebook, With LG and Google out of the picture, Lenovo's Motorola phones are now left at the helm, But the future is tenuous, From its launch in June to November 2016, Lenovo sold 1 million Moto Zs and anticipates to sell 3 million the first year, Though that's impressive for the company, that pales in comparison to say, Apple selling 74.5 million iPhones during the last quarter of the same year, (Of course, Apple and Samsung are companies of otter iphone case differents calibers, and are bound to their own set of high expectations.)..
Demand for modularity is still niche, too. Estimation for total market dedication for this segment is less than 1 percent for the next two years, according to Nair. In addition, Lenovo's sales stats don't take into account how many Mods were actually sold. This number is known as an attach rate, and it stands for the number of units sold of an accessory device in relation to the primary product. "If you were to get a 10 percent attach rate of an accessory, you'd be pretty happy because there's a good profit," said Hyers. "I suspect these modular components for Moto Zs are in the low single-digit percentage wise." (When asked about attach rates, Lenovo said it didn't share sale numbers specifically.).
Despite the grim forecast, Lenovo has 12 new mods planned for this year and doesn't intend to slow down, (Then again, LG and Google said the same thing before.) And while it's normal that phone sales spike and then gradually decline after launch, Moto Z sales have picked up over time, Will modular phones ever find mainstream success?, "We're seeing otter iphone case a lot of success with consumers," said John Touvannas, director of the Moto Mods program, "People are using them, they really love the Mods."Lenovo attributes this to the fact that its Mods are plentiful and easy to use, Motorola chairman and president Aymar de Lencquesaing said during an interview in February that consumers have no tolerance for troublesome design..
"Some of the devices that came to market were not hassle-free," he said. "What makes the [Moto Z] product work is snap on, snap off. That's what makes a difference." He also said that every other customer who bought a phone purchased a Mod. Partnerships with well-known companies like JBL and Incipio also boost the Mods' apparent staying power for now. The Moto Z Play attaching to a camera Mod. Moreover, Lenovo isn't quite alone in its undertaking. A small Netherland-based company named Fairphone, which puts emphasis on fair labor practices and device longevity, recently released its Fairphone 2. It has swappable parts including display, camera and battery modules. You can purchase spare components for repair too.